Guides › Plan of Action Template
Amazon Plan of Action (POA) Template & Examples
Amazon reinstates accounts and listings on the strength of your Plan of Action (POA). It must follow a specific three-part structure, stay factual, and take responsibility. Below is a fill-in-the-blank template you can copy, plus what to attach for each suspension type.
Prefer it written for your exact situation?
Our free generator turns your answers into a tailored POA in the format below.
The template
PLAN OF ACTION — [exact reason from your suspension notice]
1. Root Cause
- The issue occurred because [the specific process gap on your side — e.g. we sourced from a channel we couldn't fully document].
- [1–2 sentences of honest context. Take responsibility; do not blame Amazon or the customer.]
2. Corrective Actions (already completed)
- [Concrete step already done — e.g. "Removed the affected ASIN(s) on <date>."]
- [e.g. "Obtained supplier invoices dated within the last 365 days."]
- [e.g. "Audited remaining inventory for the same issue."]
3. Preventive Measures (going forward)
- [Systemic change #1 — e.g. "Inbound QC inspection on 100% of shipments."]
- [Systemic change #2 — e.g. "Weekly Account Health review + documented supplier-vetting checklist."]
[Closing line:] We have addressed the root cause and implemented safeguards to prevent recurrence, and respectfully request reinstatement.
What to attach, by suspension type
| Reason | Attach |
|---|---|
| Inauthentic / Counterfeit | Supplier invoices from the last 365 days (supplier + your name, quantities matching sales); brand authorization letter if available |
| Used item sold as new | Supplier invoices + your new inbound QC inspection step |
| IP / Trademark complaint | Complaint ID, proof the listing was removed, and authorization or a retraction from the rights owner |
| Restricted product / policy | Proof of removal + the category's compliance/approval documents |
| Late shipment / ODR | Current metrics + the fulfillment process change you made |
| Multiple / linked accounts | Honest explanation of the relationship + confirmation you comply with the policy |
Writing tips that get POAs accepted
- Be factual and concise — no emotion, no apologies-as-filler, no blaming.
- Show completed corrective actions, not promises.
- Never invent invoices or numbers. If you're missing a document, say what you're obtaining.
- Match the exact reason in your notice.
Turn this into your POA — free
Answer a few questions and get a draft mapped to your suspension type.